About Us Page | Barcademy

About us

Expert recommendations determine brand growth.

(Up to 40% of on-premise drink orders –> ~$50 billion in sales) 

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Barcademy provides digital training to deliver expert recommendations.

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Brands customize their platform to:

  • share their story with the trade
  • support sales efforts
  • educate distributors
  • build relationships with bartenders
  • develop retail staff
  • drive excitement for consumer enthusiasts


Bartenders, trade professionals and enthusiasts use our training to:

  • access the latest industry developments
  • get introduced to great brands
  • know more and make more
  • take part in the American Bartenders League
  • earn great rewards
  • ensure a longer and more successful career in the industry


We were founded within Loeb.NYC, a private investment group that incubates, builds, funds, markets, and grows ideas with potential for big impact.

Loeb.NYC founder Michael Loeb is a serial entrepreneur with a track record of success launching scalable, disruptive, direct-to-consumer businesses, including:

  • Revolutionizing the magazine industry with auto-renewable subscriptions and direct-to-consumer marketing prowess. Synapse Group was acquired by Time Warner in 2005.
  • Creating and funding priceline.com, the leading discount travel website.
  • Providing prescription discounts to over 10 million Americans, saving participants over $1.2 billion.