Their activism makes them special.
Celebrating women in music, the brand supported The Women of Jammcard JammJam event in 2019. They raised money for MusiCares Foundation, a nonprofit organization founded to support artists facing financial or medical crisis
Tullamore D.E.W spokesperson Kayla Tobey said, “The hospitality industry should always be one of inclusion, on both sides of the bar. We want our customers to feel welcome and we want our trade to feel valued and included. I think the beverage industry has all the tools to encourage the trade to be more inclusive on both sides. Celebrating bar teams and bringing people together with trade events is always valuable, and encouraging the trade to step out of their comfort zone with different brand and spirits can be achieved through education.”
Not only has Tullamore D.E.W. made it clear what their brand stands for, they’ve had direct positive impact on the issues that matter.
Cheers to more brands in our industry following suit.
For bartenders, try their free online training program.